Avangard is aiming to become a leader in packed egg segment in Ukraine by the end of 2012
2012-05-07 14:58:01
According to the annual report of the company, Avangard is aiming to become a leader of packed egg segment in Ukraine by the end of 2012. As a part of the plan company will increase the number of outlets from 1.15 K to 2.5K. Company stated that its sales have doubled via large supermarket chains, including Fozzy Group, ATB, Metro Cash and Carry, etc. Company is already a leader in plain egg and egg products production, reaching 51% market share in egg production and 87% in dried egg products production. Company has stated that the market is far from being saturated as it has grown 10% over the last year.
AgroInvest comment: Avangard is a vertically integrated company that has also the tools necessary to obtain and maintain leadership in Ukraine regarding egg products. It also has a great influence on the market being able to dictate the prices of the products and compete in that regard very effectively.
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