McDonald's in bid to back British farmers
2012-03-23 15:35:03
Fast-food chain McDonald's has launched a bid to back British and Irish farmers, with efforts to boost the number of young people in the industry and improve environmental and animal welfare standards.
In the first year of the scheme, the fast-food chain will invest £1 million in several projects, including a 12-month training placement programme for agricultural students.
In addition, more than 200 farmers will trial a free simple carbon calculator, developed to help livestock farmers measure their farms' carbon emissions and take steps to reduce the environmental impact and make their businesses more efficient.
The calculator will then be made available to beef farmers across the UK and Ireland next year.